Somewhere along the line, the word “branding” got mixed up with “logo”. While it’s an established fact that brands are far more than logos, it seems that creating visual identities with rich emotional character and authentic connection still eludes many marketers. For many marketers, the discipline of creating visual identity has been reduced to mere decoration.
With just more than a week to go until the deadline of 28 June, the Mandela Poster Project has passed the 110-entry mark. What started off as an idea of two South African designers to honour Nelson Mandela through a simple social media exercise has now become an international initiative involving scores of designers from more than 45 countries and an endorsement of Icograda (International Council for Communication Design) as part of its 50th anniversary celebrations.
Automotive sector dominates; Toyota, Ford, and Honda are the top three brands; Nissan is the top riser. Brands committed to transparency and communicating with consumers continue to outperform.
A new trend in remittances is emerging which is fast becoming a new paradigm shift in the way in which retail and service brands should be positioning themselves in thriving African Markets.
Ivan Moroke, CEO of TBWA\Hunt\Lascaris, has joined the Brand Council of South Africa (BCSA) board as a co-opted member, with immediate effect.