Articles

7 Sep

Move marketing back into the C-suite

Category: Show Value

Much has been written in recent years of the need to align marketing with business strategy and how it can strengthen ties across departments to achieve wider strategic goals. However, according to Henk Pretorius, founder of research company, Columinate and a BCSA board member, most businesses don’t include marketing when it comes to setting strategic goals and all too often, business objectives are set quite separately from marketing strategy.

Move marketing back into the C-suite

New technology has a habit of repackaging old truths. This certainly seems to be the case with social media, digital platforms and big data.

For a better perspective try going back to square one

New York, USA: On 20 September 2013, Brand Africa in association with Brand Finance, TNS and African Business, named MTN and Coca Cola the Most Admired and Valuable African and Global Brand in Africa at the African Business Magazine African Business Awards held at the Mandarin Oriental in New York, USA.

MTN and Coca Cola are the Most Admired and Valuable African and Global Brands in Africa
28 Aug

SA Brand Marketing Industry Needs to Wake Up

Category: Show Value

Feedback from over 300 senior executives in the Brand Marketing industry, including a sample of Brand Owners responsible for an estimated R8 billion in marketing spend, indicates that the sector needs to take urgent action. "The industry needs a shake- up to ensure that it brings long-term economic, social and cultural value to South Africa," says David Blyth, Brand Council of South Africa (BCSA) board director.

SA Brand Marketing Industry Needs to Wake Up

Coming soon... results from the Brand Council South Africa (BCSA)’s inaugural Brand Marketing Barometer survey, to be announced at the end of August have shown that the local marketing industry is undervalued and underperforming in its judgement of itself.

Revealing Insights from our recent Marketing Brand Barometer survey