Articles

New York, USA: On 20 September 2013, Brand Africa in association with Brand Finance, TNS and African Business, named MTN and Coca Cola the Most Admired and Valuable African and Global Brand in Africa at the African Business Magazine African Business Awards held at the Mandarin Oriental in New York, USA.

MTN and Coca Cola are the Most Admired and Valuable African and Global Brands in Africa
28 Aug

SA Brand Marketing Industry Needs to Wake Up

Category: Show Value

Feedback from over 300 senior executives in the Brand Marketing industry, including a sample of Brand Owners responsible for an estimated R8 billion in marketing spend, indicates that the sector needs to take urgent action. "The industry needs a shake- up to ensure that it brings long-term economic, social and cultural value to South Africa," says David Blyth, Brand Council of South Africa (BCSA) board director.

SA Brand Marketing Industry Needs to Wake Up
29 Jul

Purpose matters to your business

Category: Inspire

Purpose-driven organisations build more meaningful, sustainable relationships with their customers and employees, transform their categories and grow their bottom line.

Purpose matters to your business

Coming soon... results from the Brand Council South Africa (BCSA)’s inaugural Brand Marketing Barometer survey, to be announced at the end of August have shown that the local marketing industry is undervalued and underperforming in its judgement of itself.

Revealing Insights from our recent Marketing Brand Barometer survey

There seems to be a growing assumption, certainly in some circles, that focusing on traditional (top-down) brandcrafting is becoming less important in the digital age. As companies move into the online space, questions are being raised as to whether money allocated to carefully defining and developing a single minded (and often static) identity is money well spent or whether it wouldn’t be better spent on listening to consumers, engaging in conversations on social media or pulling prices down in an online store.

Consumers vs. brands online: The false paradigm