Articles

20 May

Who gets it right - Saturday Star

Category: Inspire

Democratic South Africa turned twenty last month, and we think it’s an excellent time to take stock of the progress the country has made, and whether brands are keeping up with our rapidly-changing market.

Who gets it right - Saturday Star
25 Apr

Maggs on Media - Platform 6

Category: Connect

Deputy Chair of BCSA, Dr. Carla Enslin discusses Platform 6 with Jeremy Maggs.

Maggs on Media - Platform 6

The election of Ivan Moroke, CEO of TBWA\Hunt\Lascaris, as chairman of the Brand Council of South Africa (BCSA) will, says the body mark a new drive for the body to position itself as a primary player that is adding value, educating and connecting people across all sectors involved in creating and building brands. All sounds very noble and worthy but in the dog eat dog world of agencies - can a unified representative body actually make any difference.

Maggs on Media - Brand Council & Superbowl 2014 ads
9 Apr

The Fear of Commitment

Category: Connect

In this day and age of easy come easy go, individuals and businesses tend to be non-committal. There seems to be a ubiquitous fear of commitment. Even when signing on the dotted line or closing a deal with a firm handshake, an exit strategy is already being formulated at the back of the mind. Just in case. But just in case of what?

The Fear of Commitment

It may not be a stunning revelation that for humanity, the need to compete is regarded as natural – but only as natural as the need to cooperate. These two driving forces and the interaction between them are central to human nature and as certainly of brand nature.

Collaborative brand building: striving towards higher goals