Articles

23 Sep

2012 APEX Winners

Category: Inspire

Affiliate BCSA member, The Association for Communication and Advertising (ACA) shares past APEX Winners. ACA is the official representative body of South Africa's communications profession. Originally created to improve the credibility of the business, the association now represents the country's most creative and successful agencies. Read more about past winners…

2012 APEX Winners

The news of “a significant downward revision of South Africa’s economic growth forecast for this year” will be setting off alarm bells in many marketers’ minds. With Stats SA reporting that the economy contracted by 0.6% in the first quarter and inflation still on the rise, things are going to be tough for a while.

Four Steps to Brand Survival in Tough Economic Times
30 Jul

Adams&Adams : Advertising Law Hot Tips

Category: Educate

Thursday 24th July 2014 saw the gathering of approximately 80 business and brand marketing professionals at the Vega Cape Town Campus for a Brand Council South Africa (BCSA) Forum evening exploring the intersection between brand, creativity and the commercial business issues surrounding these. Hosted by leading full service legal firm Adams & Adams, who have a highly specialized intellectual property team, the panel of legal practitioners covered a broad array of related issues on this topic.

Adams&Adams : Advertising Law Hot Tips
24 Jul

Taking Talent Forward

Category: Educate

Opinion piece by Nick Schilperoort Brand Council South Africa (BCSA) board member and Account Director and Strategic Planner at XFacta

Taking Talent Forward

The Brand Council of South Africa (BCSA) has commenced the interviewing phase of the 2014 Brand Barometer survey. As this study enters a second year, a key question is whether the challenges identified in the local industry have improved since 2013.

Questions around change, ahead of the second Brand Barometer results