Articles

7 Sep

Move marketing back into the C-suite

Category: Show Value

Much has been written in recent years of the need to align marketing with business strategy and how it can strengthen ties across departments to achieve wider strategic goals. However, according to Henk Pretorius, founder of research company, Columinate and a BCSA board member, most businesses don’t include marketing when it comes to setting strategic goals and all too often, business objectives are set quite separately from marketing strategy.

Move marketing back into the C-suite

New technology has a habit of repackaging old truths. This certainly seems to be the case with social media, digital platforms and big data.

For a better perspective try going back to square one
3 Sep

The Shifting Power of Creatives

Category: Educate

What’s driving the burgeoning freelance market? Will it kill agencies or create a new era and modality to the way agencies work?

The Shifting Power of Creatives
7 Oct

2014 APEX Winners

Category: Inspire

Affiliate BCSA member, The Association for Communication and Advertising (ACA) shares past APEX Winners. ACA is the official representative body of South Africa's communications profession. Originally created to improve the credibility of the business, the association now represents the country's most creative and successful agencies. Read more about past winners…

2014 APEX Winners
30 Sep

2013 APEX Winners

Category: Inspire

Affiliate BCSA member, The Association for Communication and Advertising (ACA) shares past APEX Winners. ACA is the official representative body of South Africa's communications profession. Originally created to improve the credibility of the business, the association now represents the country's most creative and successful agencies. Read more about past winners…

2013 APEX Winners