Leigh-anne stated her career in 2002 as a junior strategist at Interbrand Sampson. She spent two years learning the fundamental principles of brand creation and development before moving onto Enterprise IG (now The Brand Union), as part of a senior strategic team that specialized in brand development across the African continent. After 3 years she decided to try her hand at advertising and put her strategic experience to the test in a highly creative and pressurized environment. She join TBWA\Hunt\Lascaris in 2006 where she was soon promoted to Strategic Planning Director, at the age of 27, making her one of the youngest strategic planning directors in the country. In her time there she was part of the team that restored the agency to the No. 1 creative agency in the country. In her capacity as a strategist she has also been awarded a number of award for communication effectiveness, most recently for the world renowned Trillion Dollar Campaign which was accolade the most awarded campaign in the history of Cannes. In 2011 Leigh-Anne opened a specialist strategic consultancy called Liquorish Ink Communications. To date Liquorish Ink has been involved in strategically with clients ranging from FMCG, Financial Institutions, City Branding, telecommunications, technological, retail and entertainment sectors. In 2014 Liquorish Ink joined forces with amnicom Digital to create The Bakery Idea Company an exciting new proposition in the advertising agency industry.