Made in China in South Africa

The best of contemporary Chinese design is being showcased at an internationally - curated exhibition, the Graphic Design China (GDC) Africa Tour Show, which opened in Johannesburg on 16 August.

The exhibition has been brought to South Africa by the Brand Council of South Africa (BCSA) and features examples of how the Chinese design industry has responded to the country’s dynamic growth as well as to the global economy. Elements that are on display include advertising, packaging, book design, posters, photography and contemporary calligraphy created by design professionals from all over China.

Event organiser and BCSA board member, Gary de Abreu, said the exhibition was a major milestone in the BCSA’s commitment to deliver on its manifesto promise of sustained action that would enable positive economic growth and support the nation’s competitiveness.

The exhibition has been endorsed by the International Council of Communication Design Associations (Icograda) which de Abreu says, speaks volumes about the significance of the event in the global design industry.

De Abreu, who is also vice president of (Icograda) Africa, said the GDC presented a unique opportunity for one-to-one interaction between the local design community and the international delegation. “It’s a fantastic opportunity for the international design community to go one better than the internet and social media – and that’s talking face-to-face in real time, exchange ideas and benefit from the international experience. The exhibition will also be an opportunity for the GDC to experience South African culture and our friendly hospitality.”

The opening night of the exhibition was attended by a visiting 15-member delegation from the Shenzhen Design Association which is on a national tour of leading design agencies around the country. Shenzhen is widely regarded as China’s premier industrial and manufacturing centre.

De Abreu added that the informal opening event on the 16 August was a significant boost for the local design industry, providing a catalyst for dialogue and relationship-building between key representatives of both countries’ creative communities.

Interested members of the media, designers, educators and the creative arts community are also invited to visit the exhibition, which is being jointly sponsored by BCSA, TEDxSoweto, IID, Brian Steinhobel and It’s a Go.

The Exhibition will be open to the public on the 17th August to 22nd, Monday to Friday; 09h00 to 16h00 at It’s a Go, 78 Peter Place, Bryanston.

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100 Day Plan
Brand Council South Africa is committed to a process of action on behalf of the broader branding and creative industry in South Africa. Watch this space closely for regular progress updates on our first 100 days commencing effective 1 March 2012.