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BRANDING 2012 CONFERENCE – 20% DISCOUNT ARRANGED FOR BRAND COUNCIL SOUTH AFRICA MEMBERS
13 – 14 June 2012


Hilton Sandton Hotel, Johannesburg


Sean McCoy, Chairman of Brand Council South Africa is one of the key speakers at the 2012 Branding Conference and Workshop. Sean will be presenting “A holistic approach to the role and impact of branding”. BCSA has negotiated a 20% discount for all paid up members to attend this two day event.


The 2012 Branding Conference includes exciting and relevant topics such as the Vodacom Rebrand case study, Brand Engagement, Co-creation for Brand Innovation, Social Media & Digital, Brand Integrity, Internal Branding - Exxaro case study, Online Brand Protection, Thought Leadership Marketing, Brand Strategy, The role & impact of Branding and many more.


Hear dynamic content, future trends and interesting case studies from leading brand and marketing experts and top companies.


Should you have any queries or require any additional information do not hesitate to contact me on (011) 461 6764.

 

BRANDING 2012 CONFERENCE

Brand Engagement • Social Media & Digital • Co-creation • Internal Branding • Brand Integrity

13 – 14 June 2012

Hilton Sandton Hotel, Johannesburg

The 2012 Branding Conference is taking place on 13 – 14 June and will cover topics such as Brand Engagement, Integrated Marketing, Developing great consumer experiences, Co-creation for Brand Innovation, Social Media & Digital, Vodacom Rebrand case study, Internal Branding – Exxaro case study, Online Brand Protection and many more.

This event promises to be a great learning and networking experience. Hear dynamic content, future trends and interesting case studies from leading brand and marketing experts and top companies!

Don’t miss the opportunity to be part of this exciting event. Book your seat today!


BRANDING 2012 CONFERENCE
Brand Engagement • Social Media & Digital • Co-creation • Internal Branding • Brand Integrity

13 – 14 June 2012
Hilton Sandton Hotel, Johannesburg

The 2012 Branding Conference is taking place on 13 – 14 June and will cover topics such as Brand Engagement, Integrated Marketing, Developing great consumer experiences, Co-creation for Brand Innovation, Social Media & Digital, Vodacom Rebrand case study, Internal Branding – Exxaro case study, Online Brand Protection and many more.

This event promises to be a great learning and networking experience. Hear dynamic content, future trends and interesting case studies from leading brand and marketing experts and top companies!

Don’t miss the opportunity to be part of this exciting event. Book your seat today!

CONFERENCE PROGRAMME:

DAY ONE – Wednesday, 13 June 2012

07:30 – 08:30    Registration and refreshments

08:30 – 08:45    Welcome and introductions

08:45 – 09:30    A holistic approach to the role and impact of branding. Sean McCoy, Chairman, Brand Council South Africa

09:30 – 10:30    Brand engagement: Brands that love customers find customers that love brands. Neil Hart, Founder & MD, Boomtown Strategic Brand Agency

10:30 – 11:00    MORNING BREAK

11:00 – 11:45    The Rebrand Journey:  Vodacom case study. Sarah Lubbe, Executive Head of Brand, Vodacom

11:45 – 12:30    Collaboration & co-creation for brand innovation. Andrew Welch, CEO, Y&R South Africa

12:30 – 13:30    LUNCH

13:30 – 14:15    Brands are liars – the importance of brand integrity to establish authentic relationships with stakeholders. Gavin Moffat, Director of common sense, finnatical

14:15 – 15:00    Integrated marketing. Kingsley Potter, CEO, VWV Group

15:00 – 15:15    AFTERNOON BREAK

15:15 – 16:00    Top Brands – How the algorithm works and why. Neil Higgs, Senior Advisor and Head of Innovation, TNS Surveys

16:00                Close of day one

DAY TWO – Thursday, 14 June 2012

07:30 – 08:15    Registration

08:15 – 08:30    Welcome and introductions

08:30 – 09:15    The End of Brand Management? Patrick Collings, Vivaldi Partners | Sagacite

09:15 – 10:00    Building brands of character – bridging the gap between positioning strategy and execution. Alison Tucker, Senior Director: Brand, Added Value South Africa

10:00 – 10:30    MORNING BREAK

10:30 – 11:15    Developing engaging consumer experiences in a commoditised world. Terry Behan, Executive Director, The Brand Union Africa  

11:15 – 12:15    Understanding the essence of Internal Branding – Exxaro case study. Lizette Kohn, Manager: Internal Stakeholder Relations, Exxaro &
Sean McCoy, CEO, HKLM

12:15 – 13:15    LUNCH

13:15 – 14:00    Brands in Emerging Markets. S’bu Manqele, Executive Director, Switch

14:00 – 14:45    Digital trends and developments. Marcus Stephens, General Manager, Howzit MSN

14:45 – 15:00    AFTERNOON BREAK   

15:00 – 15:45    Online brand protection and social media issues. Darren Olivier, Partner, Adams & Adams

15:45                Close of conference

REGISTRATION FEES:
One-day Conference                    13 June or 14 June 2012                    R4 500 (incl. VAT)
Two-day Conference                    13 & 14 June 2012                             R8 950 (incl. VAT)

The above registration fees include lunch, refreshments, parking and conference material.

SPECIAL OFFERS:
·   BCSA members get a 20% discount
·   Register three delegates and the fourth delegate attends FREE of charge!
·   Special discount for registered NPOs, small businesses (30 or less employees) and full-time lecturers at universities/colleges/ schools – contact us for more information!

For MORE INFORMATION, contact Maureen du Toit: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 083 226 6657


To BOOK, contact Maxine Pretorius: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 011 706 6009

 

100 Day Plan
Brand Council South Africa is committed to a process of action on behalf of the broader branding and creative industry in South Africa. Watch this space closely for regular progress updates on our first 100 days commencing effective 1 March 2012.