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BCSA – Membership benefits and fees framework: February 2012


BCSA membership is about creating a unified voice for the brand community in South/Southern Africa, in line with the BCSA Manifesto, contributing to the economy, society and country/region.


Membership is extended to the broader services supply-side of the industry, encompassing research and strategy, design, valuation and intellectual property.

Membership is extended to educational institutions; and allied organisations on a discretionary basis.

Implementation suppliers and corporate membership remains under future consideration and will be considered on application and the further development of policy.


  • BCSA endorsement and member promotion
  • Industry events and business networking
  • Industry survey and research participation – promoting role and importance of brand
  • Industry best practice papers and case studies/knowledge sharing
  • Participation, input in and  guidance of relevant award programmes
  • Brand forums and special events
  • National and regional industry visibility and government lobbying
  • Education and training initiatives to ensure industry skills development and transformation
  • eNews
  • Monitoring and guidance of tenders and pitches affecting the industry
  • Industry monitoring and resolution, with notification of material/regulatory issues
  • Inter-association, allied bodies and other forum networking
  • Media, Advertising and Communication Sector (MAC) Charter participation


  • Membership is annual and runs from 1 March to 28 February of the ensuing year
  • Pro rata fee calculations will apply for any member joining during the fiscal year
  • Headcount determination is based on actual as at 1 March (or at the time of joining) and this remains fixed for the year in question – this means no rebates or adjustments for evolving headcount
  • Invoices will be prepared and presented upon membership application and membership fees must be paid in full upon presentation of invoice
  • BCSA identity endorsement may only be used where annual membership is fully paid up
  • BCSA code of conduct is an evolving and dynamic body of work, and will be applicable to all members



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100 Day Plan
Brand Council South Africa is committed to a process of action on behalf of the broader branding and creative industry in South Africa. Watch this space closely for regular progress updates on our first 100 days commencing effective 1 March 2012.