• How Sustainable is the future for brands?

    How Sustainable is the future for brands?

    The Brand Council South Africa is proud to present a hard hitting, thought provoking day unpacking a few of the most significant issues facing our industry and country at the moment.
    find out more
About the Brand Council

About the Brand Council

find out more
 
Brand Council Members

Brand Council Members

find out more
 
Become a Member

Become a Member

find out more
 

PR Lines Blurred by Fulfilment

29 May 2017

PR as a primary communications discipline has always adapted timeously and rapidly to the changing landscape as technology continues to change the way consumers behave and interact with brands. Now Paul Reynell, strategist for Paddington Station PR, believes PR agencies will once again have to re-visit their toolbox when pulling strategies together to drive authentic content in the face of post-demographic consumerism.

Media Centre: Articles

Mitigate Millennial Mishaps

3 February 2017

In the face of post-demographic consumerism, advertising agencies have invested heavily in research and focus groups to ensure they deliver brand strategies that hit the mark and meet briefs from clients. Supporting brand disciplines have done the same and it was only last year that it became evident which brands had included tactical campaigns to communicate directly with the Millennial market.

Media Centre: Press Releases

Brand Council South Africa announces Keynote Speakers for Sustainability Conference in October

15 September 2016

The Brand Council South Africa (BCSA) is proud to present a hard hitting, thought provoking day unpacking a few of the most significant issue facing our industry and country at the moment.

Media Centre: Press Releases

KOO turns to Yellowwood for a brand refresh

23 February 2016

KOO, one of the country’s top brands (according to the 2015 Sunday Times Top Brands Survey) has partnered with Yellowwood Future Architects to refresh its look and remind consumers of its iconic place in SA’s consumer landscape.

Media Centre: Latest Case Studies

KOO turns to Yellowwood for a brand refresh

Castle Lager and Brand Union

1 September 2014

Mention Castle Lager and any South African will have a sentimental story to tell. It is without a doubt, a genuine South African icon and forms a big part of the unification of the nation’s heritage. After an exciting 5-year journey in collaboration with the Castle Lager brand team and their agency partners, we’ve managed to bring this brand back to life, making it relevant for a broad spectrum of audiences, while claiming back its true status as; The beer of a nation.

Media Centre: Latest Case Studies

Castle Lager and Brand Union