We believe in BRANDS and their ability to create value.
The Brand Council Manifesto
We stand by the fact that the professional practice of branding, correctly applied, contributes distinctive, sustainable, long-term, economic and social value to our nation.
We wish to develop our practice so that its value is known, understood and appreciated by all who support our future national agenda.
We will ensure the above by:
- Enabling positive growth in our economy
- Supporting our ability to compete as a nation
- Defining the way we behave as good citizens
- Creating consistent expressions & experiences for our brands
Leading members of the Brand Marketing Industry met in 2008 with the intention of forming the Brand Council of South Africa (BCSA).
The aim of the BCSA is to create a vehicle that would represent the whole industry, dealing with issues pertaining to the way business is conducted and how the industry ensures sustainability of quality and of talent.
A draft document was tabled on 22 August 2011 to describe the intent, objectives and activities required of such a representative body.
Subsequent meetings have highlighted the need to build on this document to succinctly and clearly describe what the BCSA stands for, how it delivers on its mandate and why it exists.
A sub-committee was formed to develop this thinking and what follows is an articulation of this output under two headings;
- The Brand Council Manifesto
- A framework to deliver against the manifesto