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We believe in BRANDS and their ability to create value.

The Brand Council Manifesto

We stand by the fact that the professional practice of branding, correctly applied, contributes distinctive, sustainable, long-term, economic and social value to our nation.

We wish to develop our practice so that its value is known, understood and appreciated by all who support our future national agenda.

We will ensure the above by;
- Enabling positive growth in our economy
- Supporting our ability to compete as a nation
- Defining the way we behave as good citizens
- Creating consistent expressions & experiences for our brands

Ultimately we exist to support the positive growth in South Africa by adding value to business and society.


100 Day Plan
Brand Council South Africa is committed to a process of action on behalf of the broader branding and creative industry in South Africa. Watch this space closely for regular progress updates on our first 100 days commencing effective 1 March 2012.